Social Media Marketing Specialist – Primary Learning Outcomes

Social Media Marketing Specialist Training 2010 / 2011 Certification

Primary Learning Outcomes

Christiane Jechoux – April 15, 2011

Virtual Managing Associates

 

Module #1: Social Media Strategic Planning

• Developing a concise and effective Social Media client assessment.
• Conducting a Social Media audit to evaluate client’s current Social Media involvement.
• Creating effective Social Media Plans including a clear social media strategy, measurable goals and specific action steps.

Module #2: Building an Effective Social Networking System

The Social Network System is based on implementing the following:

• Creating a clear and measurable Social Media strategy (#1 priority).
• Researching & identifying the right social networks.
• Building social networking presence.
• Managing & optimizing social networking presence.
• Measuring results of social networking activities.
• Understanding simple strategies for creating an effective Social Networking profile.
• Developing a user-friendly social networking routine. 

Module #3: LinkedIn Success Strategies

In this module, the following six steps are covered:

• Developing and optimizing LinkedIn Profile.
• Building a targeted connections base.
• Setting up, participating & moderating groups.
• Leveraging “Questions & Answers” feature.
• Sharing relevant content.
• Posting events.

Module #4: Twitter Success Strategies

In this session, the following Twitter system is developed:

• Creating compelling Twitter presence (background design, compelling bio).
• Building a targeted follower base.
• Managing & monitoring community.
• Engaging and conversing with Twitter community.
• Measuring and optimizing Twitter activities.
• In this session, students also receive specific training in the most relevant business-building Twitter tools for managing and optimizing client’s Twitter activities.

Module #5: Facebook Marketing Strategies

• Providing a Facebook audit to assess client’s current activities.
• Helping clients to develop a more refined Facebook Strategy.
• Understanding some key Facebook privacy settings to maintain positive brand recognition.
• Reviewing the main distinctions and benefits of Facebook groups and fan pages.
• Implementing five key strategies for building a targeted fan/friend base in Facebook.
• Reviewing key tips for managing and monitoring Facebook presence.
• Discussing five different ways for effectively engaging friends and fans.
• Utilizing key measurement tools to track client’s progress and success.

Module #6: Social Media for the Local Business

• Reviewing 8 reasons why Local Businesses must be using Social Media.
• Discussing three key ingredients to exploding traffic & ROI for local businesses (Local SEO, Mobile Media and Social Media Applications).
• Creating an effective social media plan for local business clients.
• Utilizing location-based social networks to connect with a highly targeted local audience.
• Reviewing Foursquare.com and Yelp.com. 

Module #7: Online Reputation Management

Implementing the TREE approach to Online Reputation Management Services:

• Track
• Report
• Engage
• Evaluate 
• Utilizing powerful tools for tracking online reputation management (Google Alerts,Trackur, Social Mention, Alertrank.com)
• Understanding distinctions between monitoring consumer review sites and complaint boards.
• Strategies for engaging negative comments from blogs, forums and online communities.
• Setting up Online Reputation Management tracking system.