Choosing a company name, what’s in it?

How do we find a name for our company? Do we search the Web for inspiration? Ask our friends for ideas. Post on an online forum, and ask a stranger for their opinion?

Regardless of the route we take, finding the right name can make our company the talk of the town, or spell disaster in the future. 

Now, I am positive that some of you reading this post are right in the middle of this dilemma. You have more than a few names on hand, all as good as the last one, and you simply can’t make up your mind. 

Well, let me tell one thing. Been there, done that. And how long did it take me to make a decision? To be honest, it took me close to a month to find the proper name for my Virtual Assistance Company! Why? For one thing, how do you describe in a few words the Virtual Assistance concept? Remember, it’s always easier if your company name spells out well the type of services you offer!

So, with this being said, here are a few guidelines:

Create a winning business name. One that is easy to spell.

So what name did I choose? Virtual Managing Associates. Easy to spell? Well yes, as far as I am concerned. But then that’s me, and I write this name at least 10 times a day! But is it easy for my present and future customers? That another point! Either they remember the name because of its length and somehow it hits them, or it’s a no go! 

Your company name needs a visual element. It should explain what you do.

What pops into you head when you read Virtual Managing Associates? Anything at all? Are we a company of many because “Associates” is plural? When choosing your company name, you have to be very careful of the spelling. In this case, “Associates” should be “Associate” as there is only one person managing this company! 

Does my company name say that I am a Virtual Assistant?

Not really. What it does say, is that my company works through a Virtual environment. It also says that I offer my services as an associate, that manages my customer’s projects. 

Your business name should be short

Obviously, I should have read that part! On the other hand, using the VMA acronym has served me pretty well!

With this in mind, remember one thing. Your company is your future. It’s you. It’s what you believe in. It’s how you will represent yourself for years to come.

To your Business Success!